make yourself visible
This project is a follow-up of the previous 2 Trainings (TC) “Make yourself visible” which were implemented in 2018. During the course of these TCs, we realised that the topic of visibility is:
– crucial for NGOs these days;
– it is important to look at it on a broader level and work out the marketing strategy of an NGO.
We had an ambiguous situation during TCs – on one side, we want to dig deeper into many concepts, and, for example, learn more specifically about creating videos, or work with pictures and become experts at this. On the other side, digging deeper into details, we were losing the big picture, the big picture being how we present and brand our NGO in general. Why is our NGO different from others? What makes it special? All of these answers can only be answered by worked out the marketing strategy which is thoroughly implemented by an NGO or youth organisation in the course of a year (or maybe it’s prepared for an even longer time). So, we thought that in the current time learning how to make a brand of your NGO is far more relevant than digging into deep details – one can become an expert in shooting and editing videos, but it won’t help to PR some project or campaign, or organisation in general if there are no strategic planning skills. To be able to balance these 2 ambiguous situations, we’re aiming to do this project in 2 parts with 2 trainings, where both activities will be implemented in Ivancice, the Czech Republic.
There’s not much research about this topic, but the Global NGO Technology report for 2018 says that only 32% of NGOs have a written social media strategy (however, during our project we won’t only work on social media, but many more things). This may be caused by the fact to many people having a marketing strategy means spending a lot of financial resources on it.
For further information download the INFOPACK.
The TC is designed for youth workers, social workers, facilitators and trainers of youth projects and for people, who work with youngsters with special needs.
The travel costs reimbursement will be based on the travel distance that will be calculated using the distance calculator of the European Commission. Full board (meals and accommodation) is covered 100% as part of the activity. The visa costs will be covered. There will be a participation fee of 50 euros.
be part of this project
Here is the list with answers to the most popular questions about us and what we do
Our offers of international trainings are addressed to:
– persons 18 years and older;
– youth workers: educators, teachers, pedagogues, social workers, volunteers, youth leaders etc;
– personnel of training institutions and civil society organisations.
We distinguish between participant contribution and total costs. The participant contribution is between 50 Euro and 100 Euro, depending on the project. If the contribution is too high, we will always find a way for you to participate in the project. Please contact us!
Our trainings are designed for youth workers, educators etc. who would like to foster their knowledge and skills in the field of non-formal education and empower young people, to learn more about youth work strategies in the partner countries and extend intercultural background as well as to share own professional expereriences with other participants.
We expect our participants
– to be involved in all project phases;
– to co-design the project, it’s activities, results, evaluation and dissemination;
– to share their professional knowledge and skills with colleagues in terms of peer education.
– all participants are obliged to take PCR tests: upon departure from Germany, upon arrival in a partner country and upon departure from it;
– participants are obliged to wear FPP2 masks in public places;
– organisers will provide masks and sanitizers for everybody during the full course of the project;
– the host party will ensure the sufficient degree of safety regarding the living conditions and program activities – for example – execution of project activities in well-ventilated areas or on fresh air, keeping a safe distance from other visitors or avoiding any outside contact when executing such activities;
– in case of infection – isolation of the participant, splitting the costs of medical treatment between three parties – receiving and sending organization and the participant.